What is True Sport?

Changing the landscape of sport from the ground up. — True Sport is a series of programs and initiatives designed to give people, communities and organizations the means by which to leverage the many benefits of good sport from a platform of shared values and principles.

True Sport is dedicated to the notion that good sport can make a great difference.

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True Sport Principles

The seven True Sport Principles are the foundation of good sport. — They must be present in the sport experience at all times, in the right balance and proportion, at all levels of competition, to foster a quality sport experience

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Who's Involved

True Sport belongs to people like you. — Here are the newest groups/citizens that have decided to make True Sport a part of their culture!

  • Truro Junior High School
  • Rebel Rowing Club
  • University of Victoria


Are you curious to learn more
about True Sport?

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Who can I contact for an interview about True Sport?

Megan Cumming
Manager, Corporate Communications
+1 613-521-3340 x3233

How do I join True Sport?

If True Sport sounds like you, you can get your team, league, school, or community on board. First discuss the initiative with your group, then join online. As you grow True Sport around you, you will be in touch with a larger movement of people and communities who can give you advice and support.

What if I belong to more than one group?

When you sign on to True Sport, you will instantly be connected to a larger community of like-minded parents, athletes, coaches and community organizers across the country all working to make sport as great as it can be. You will also have access to tips, tools, and resources to inspire those around you. But the ultimate reward of growing the True Sport Movement is the increased quality of life that healthy sport systems will bring to your kids and your community.

We wrote our story to help you inspire your community.

Read the
True Sport
story here!