Canadian Football League Supports True Sport

If you’re a fan of the Canadian Football League (CFL), you may have seen the True Sport logo in your team’s stadium this past season.

If you’re a fan of the Canadian Football League (CFL), you may have seen the True Sport logo in your team’s stadium this season. That’s right: the CFL is one of the latest supporters of True Sport and has been active in helping spread the message that good sport can make a great difference.

The CFL has embraced True Sport in a number of ways on and off the field, including providing players and support personnel with anti-doping education and services. True Sport messaging is also featured prominently in the 2012 Player’s Handbook and quick reference card.

A number of exciting promotional campaigns rolled out through the season, the first of which was a series of True Sport ads that appeared on the official CFL website. The initial ad highlighted True Sport and directed fans, teams, players and other CFL site visitors to the True Sport website. It focused on the joy that children experience from playing sport and asked the question, “How can we ensure they’ll love the game this much forever?”

Building on the fact that the CFL is one of the most community-involved professional sport leagues in Canada, the next web ad focused on promoting the True Sport Community Give-Back Challenge. It was a call-to-action to football fans to follow in the footsteps of their team by doing things to improve their community. Canadians know that every team in the league gives back to their community in a number of ways, including charitable fundraising events, outreach programs and literacy initiatives.

True Sport also made an appearance in the stadiums throughout the league. A True Sport public service announcement delivered by CFL Commissioner Mark Cohon was played on jumbotrons during games. In some stadiums this was supported by a power ring ad which flashed the True Sport logo around the circumference of the stadium during the PSA. Watch for the power ring and PSA at the 2012 100th anniversary Grey Cup!

Make plans to take in a CFL game next season and consider how you can make our youth love the game forever.

Congratulations to the CFL on the 100th anniversary of the Grey Cup!