Winners of the 2012 True Sport Community Give-Back Challenge announced

(Ottawa, Ontario – October 4, 2012) – True Sport is excited to announce the winners of the 2012 True Sport Community Give-Back Challenge as selected through a public online voting process. Votes poured in from people across the country in support of their favourite of our six amazing finalists’ stories. On Friday, September 21, after a three-day voting period, the polls for the True Sport Community Give-Back Challenge came to a close.

With 33 per cent of the total votes, “Art Hawkins Great Canadian Ultimate Game” is the top prize winner of $5,000. Named in memory of Art Hawkins, the 24-hour cross-Canada ultimate game raised more than $8,000 that was split between two great charities – the Boys and Girls Club of Canada and Ultimate Peace. Participants worked hard to promote and rally their communities to vote for their submission.

"When the True Sport Community Give-Back Challenge was announced, there was a lot of excitement within our community to get involved and promote one of our events,” said Christiane Marceau, Communications Director of Ultimate Canada. “Thanks to the magic of social media, we were able to rally the ultimate community from across Canada, just like we did for the Art Hawkins Great Canadian Ultimate Game. A special thank you to everyone who voted and worked to promote the development of sport in their community!”

The second place prize of $3,000 will be awarded to “OFSAA Nordic Ski Championships Huntsville 2012,” which garnered 18 per cent of the total votes. The event was a community and provincial fundraiser for Right to Play – an organization that uses the power of sport to improve the lives of children in disadvantaged areas around the world.  The Huntsville community worked together, pooling resources, to accommodate the creation and execution of the event.

“I believe that every participant who came into this year's OFSAA Nordic Championships realized that they were participating in something unique,” said event organizer John Cowan. “The True Sport Principles of Go For It, Play Fair, Respect Others, Keep It Fun, Stay Healthy, Include Everyone and Give Back, is the foundation of good sport.  Hosting the OFSAA Nordic Ski Championships encompassed all of the True Sport Principles.”

In third place, with 17 per cent of the votes and a prize of $2,000, is “True Sport 4 School Box.” The West Ottawa Soccer Club raised funds by running five kilometers as a team and having their friends and family sponsor them. The event was in support of School Box, a Canadian charity that raises money to build schools and provide supplies to children in Central America.

“Every year I do a charity with the girls,” said coach Dina Bell-Laroche. “One of our goals this season was to raise money for School Box. I thought it would be a great way to provide the girls with an incentive to train and get the community to support the 5k run and connect it to the charity. At the end of the day, I’m very, very proud of our team’s effort to set a goal, achieve that goal and to do something really good for the broader community.”

True Sport would like to thank everyone who took part in the True Sport Community Give-Back Challenge and encourage all members to participate again next year. Details and guidelines will be made available at in the near future.




About True Sport
True Sport is Canada’s national movement for sport and community. Its goal is to help sport live up to its full potential as a public asset for Canada and Canadian society, making a significant contribution to the development of youth, the wellbeing of individuals, and quality of life in our communities. You can join True Sport at

For further information, please contact: 

Megan Cumming
Manager, Corporate Communications
+1 613-521-3340 x3233

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