Winners of the 2010 True Sport Community Give-Back Challenge announced

(Ottawa, Ontario – October 21, 2010) – True Sport is excited to announce the winner of the 2010 True Sport Community Give-Back Challenge as selected through a public online voting process.  The top cash award of $10,000 will be awarded to the Cornwall Multisport Club for their submission “The Heather Run”.

After a two week voting period, the polls closed at 3:00 am on Thursday, October 21. Over 580,000 votes poured in from people across the country in support of their favourite Give-Back stories. École secondaire publique Louis-Riel and Tae Geuk Tae Kwon Do received the next highest number of votes and will be awarded $5,000 each for their respective entries “Random Acts of Kindness” and “Welcome to the Neighbourhood”.

Based on the overwhelming ability of each of the 6 finalists to rally the support of their community, True Sport has decided to further recognize the remaining three finalists, the Moose Jaw Free Teen Swim, the City of Port Moody and the Selkirk Dolphins with an award of $1,000 each. All cash awards are intended to help recipients to continue to live True Sport in their community.

“The inaugural True Sport Community Give-Back Challenge was definitely a success,” said Maëlle Ricker, Olympic and X Games Snowboard Gold Medalist and True Sport Community Give-Back Challenge Spokesperson. “I was impressed with all six finalists who stepped up to take the challenge and to see the positive impact of their efforts in their communities. It made it difficult to choose only one story for my vote!” 

The Canadian Centre for Ethics in Sport (CCES), an active leader in True Sport , asked its staff to vote on the submissions and contributed an additional $500 award to “Food for Thought” submitted by the Moose Jaw Free Teen Swim.

“The CCES was so impressed with all of the Give-Back stories that we wanted to take this opportunity to give-back as well,” said Paul Melia, President and CEO of the Canadian Centre for Ethics in Sport. “We were moved by the creativity, inspiration and community spirit demonstrated by all of the challenge participants. The quality of entries and the overwhelming response received from the public is a testament to the power of good sport.”  

True Sport would like to thank everyone who took part in the Community Give-Back Challenge and encourage all members to participate next year. Details and guidelines will be made available at in the near future.


About True Sport
True Sport is Canada’s national movement for sport and community. Its goal is to help sport live up to its full potential as a public asset for Canada and Canadian society, making a significant contribution to the development of youth, the wellbeing of individuals, and quality of life in our communities. You can join True Sport at

For further information, please contact:
Rosemary Pitfield
Director, External Operations & Public Affairs
True Sport
(613) 355-0889
(613) 521-3340 x3236                                                                                 

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