True Sport Teams Up with Maëlle Ricker to Challenge Canadian Communities to Give Back

– Inaugural “Community Give-Back Challenge” Aims to Get Canadians
 Involved in Sports Day in Canada –

Ottawa, Ontario – Olympic Gold Medalist Maëlle Ricker and True Sport have teamed up to challenge all True Sport members to unleash the power of sport by participating in the True Sport Community Give-Back Challenge in celebration of Sports Day in Canada September 18, 2010.

True Sport members will be showing their community spirit on Sports Day in Canada by taking part in any activity that gives back to their communities. Members can gather their teams to clean up a local park, volunteer in a community centre or even organize a community fair and donate the proceeds to a local charity or cause. The idea is simple: good sport can make a great difference in communities across Canada.

“Sport changed my life and I’m happy to give back something to the country that has given me so much opportunity,” said Maëlle. “I know that the True Sport Community Give-Back Challenge has the power to change people’s lives in communities across our country. I challenge Canadians to reach beyond the field of play and use the values that sport has given them to make a difference in their community.”

Cash prizes ranging from $5,000 to $10,000 will be awarded to the top finalists.

Register to participate in the True Sport Community Give-Back Challenge by September 17, 2010 by completing the online form at Participants will be asked to submit videos, photographs and/or stories depicting what they did to make a difference in their community.

For more information on how you can get involved in the True Sport Community Give-Back Challenge please visit




About True Sport
True Sport is Canada’s national movement for sport and community. Its goal is to help sport live up to its full potential as a public asset for Canada and Canadian society, making a significant contribution to the development of youth, the wellbeing of individuals, and quality of life in our communities. You can join True Sport at

About Sports Day in Canada - Saturday, September 18
Sports Day in Canada, on September 18, 2010, is a national celebration of sport, from grassroots to high-performance levels, in communities across Canada.  Sports Day in Canada caps off a week of thousands of local sporting events and activities, open houses and try-it days showcasing sport at all levels, and includes a special television broadcast on CBC Sports. Sports Day in Canada is presented by CBC Sports, ParticipACTION and True Sport and is guided by a committee of national sporting organizations and their networks of coaches, athletes and enthusiasts across the country.  It's an opportunity for all Canadians to celebrate the power of sport to build community, fortify our national spirit and facilitate healthy, active living. For more information about Sports Day in Canada, please visit

For further information, please contact:
Rosemary Pitfield
Director, Communications
True Sport
(613) 355-0889
(613) 521-3340 x3236     

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