True Sport and TeamSnap to collaborate on values-based content for its members

(Ottawa, ON – July 8, 2014) – True Sport announced today that TeamSnap, used by nearly seven million people around the world to coordinate sports and other activities, will become an official True Sport partner, creating unique value for sport clubs, teams, school, athletes, coaches, managers, and volunteers in the Canadian sport system. Together, the organizations will co-create and share values-based content on websites, social media and the TeamSnap app for both organizations’ audiences, as well as jointly promote each other’s products and services.

“We know that good sport experiences are values-based and principle-driven, so creating content that can help align True Sport values with TeamSnap products and services is an exciting opportunity,” said Karri Dawson, director of True Sport Operations.

True Sport defines those values as fairness, excellence, inclusion and fun. The True Sport Principles are Go For It, Play Fair, Respect Others, Keep It Fun, Stay Healthy, Give Back and Include Everyone.

"True Sport is committed to a positive sport experience for every member of the athlete community, and that's a message TeamSnap can absolutely stand behind," said Ken McDonald, vice president of customer acquisition for TeamSnap. "We're excited to partner with True Sport and look forward to working together to emphasize values of fairness, excellence, inclusion and fun, which we know are dear to the TeamSnap community's heart as well."

About True Sport
True Sport is designed to give people, communities and organizations the means by which to leverage the many benefits of sport from a platform of shared values and principles. True Sport is dedicated to the notion that good sport can make a great difference. True Sport exists not only to create the right conditions for people to promote good sport in their community, but also to identify and connect with others looking to do the same. Visit and follow us on Twitter: @truesportpur

About TeamSnap
Nearly seven million users around the world use TeamSnap to coordinate sports and other ongoing activities. For more information, please visit and follow us on Twitter: @teamsnap.


For further information, please contact:

Megan Cumming
Manager, Corporate Communications
+1 613-521-3340 x3233

Raksha Varma