True Sport Message Spreading Around the World

While True Sport began in Canada, its messaging has found a global audience. In March, 2014 Karri Dawson was invited to deliver a presentation at the WADA Symposium in Lausanne, Switzerland. The focus of the presentation was how the True Sport Principles

Creating the Conditions for Change

True Sport Patch LogoThe Sport We Want

True Sport continues to grow across Canada in communities of every size and in sport organizations at every level. The concept that good sport can make a great difference has helped thousands of Canadians move closer to the kind of sport they want – sport that teaches us about working together, respecting each other’s efforts, and handling both victory and defeat with the grace of a champion. That is what True Sport looks like.

You can also see images of True Sport when you see the True Sport logo on a team jersey, painted on gymnasium walls and the Principles being recited as part of a team oath.

As one of the first supporters of True Sport, the Canadian Centre for Ethics in Sport (CCES) has used the True Sport Principles as a platform for its values-based education requirement in the Canadian Anti-Doping Program (CADP). Athletes signed on to the CADP have access to a variety of resources, including e-learning courses that teach the benefits of values-based and principle-driven sport.

CCES Logo

“The True Sport Principles can be applied to any level of sport,” said Karri Dawson, Director of Ethical Sport Operations, CCES. “An Olympic hockey team can embrace these principles with the same sense of pride and purpose as an elementary school, an old-timers' league, or players on a community basketball court.”

While the True Sport Movement began in Canada, its messaging has found a global audience. In March 2014, Dawson was invited to deliver a presentation at the World Anti-Doping Agency’s Symposium for Anti-Doping Organizations in Lausanne, Switzerland. The focus of the presentation was how the True Sport Principles help instill character in athletes through their sport career and how good values will help deter them from negative behaviours such as doping. The audience was comprised of International Sport Federations, National and Regional Anti-Doping Organizations, Major Event Organizers, as well as other stakeholders integral to the promotion of clean sport.

“It was an honour to share our True Sport philosophy with such a large international audience,” said Dawson. “Hopefully, countries around the world will adopt similar programs that focus on principle-driven sport – whether it is athletes using sport to Give Back to their communities or anti-doping programs that focus on Playing Fair and Staying Healthy.”

Dawson also delivered a similar presentation to delegates of a Council of Europe advisory group in Paris, France in June.  

To view the presentations that were delivered in Lausanne and Paris, please click on the PDFs below. 

Karri Dawson

Karri Dawson is the Director of Ethical Sport Operations at the Canadian Centre for Ethics in Sport and is one of the driving forces behind the True Sport, animating champions and organizations that share common values and beliefs about what sport can do for individuals and the communities where they live.