Winners of the 2011 True Sport Community Give-Back Challenge announced

(Ottawa, Ontario – September 21, 2011) – True Sport is excited to announce the winners of the 2011 True Sport Community Give-Back Challenge as selected through a public online voting process.  On Wednesday, September 14, after the four-day voting period, the polls for the True Sport Community Give-Back Challenge came to a close. Votes poured in from people across the country in support of their favourite stories.

With 38 per cent of the total votes, the top prize of $7,500 will be awarded to “Pump it Up for Platelets” from Saint-Lambert, QC. The “Pump it Up for Platelets” event was a 5-km walk/run organized to raise awareness of immune thrombocytopenia (ITP), a lesser-known autoimmune disease that attacks platelets. The event generated funds for the Platelets Disorder Support Association (PDSA), a non-profit organization.    

"I am so honoured and excited that “Pump it Up for Platelets” won the True Sport Give-Back Challenge, which will allow me to further support the PDSA,” said Kristin Hunt, the Saint-Lambert race organizer. “It is my goal to continue encouraging those around me to participate in sport and physical activity no matter what limitations they may experience in life, and at thesame time, spread awareness of ITP in Canada."

With 18 per cent of the total votes, Rock Solid Productions, from Oakville, ON, will be awarded the second place prize of $5,000 for “Learn to Curl…On Purpose.” In partnership with the Oakville Curling Club, this learn-to-curl event collected donations for the local food bank.  Rock Solid Productions will use the cash prize to support additional learn to curl events throughout the Greater Toronto Area and in support of their “Learn to Curl for Variety Village” event in the Spring.

In third place, with 15 per cent of the votes and a prize of $2,500, is Courage Canada Hockey for the Blind, from Quebec City, QC, for the submission “Inline Skate for Courage Canada.” From August 13 - October 15, blind hockey player Mark Demontis is inline skating from Halifax, NS, to Toronto, ON. The goal of the campaign is to raise funds and awareness to start additional blind hockey programs across Canada. Courage Canada Hockey for the Blind has the goal of bringing the blind to the ice, one stride at a time. The True Sport Community Give-Back Challenge prize will help them to continue to support established learn to skate programs with blind youth and to start new programs in provinces that are not currently serviced. Courage Canada will also use the funds to support a blind hockey tournament that will run in conjunction with the 2012 NHL All-Star Game in Ottawa.

“The submissions we received this year were truly inspirational,” said Karri Dawson, Director of True Sport. “It is amazing to see what Canadians are doing to give back to their communities and we’re proud to reward them for their contributions.”

True Sport would like to thank everyone who took part in the True Sport Community Give-Back Challenge and encourage all members to participate again next year. Details and guidelines will be made available at www.truesport.ca/give-back in the near future.

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About True Sport
True Sport is Canada’s national movement for sport and community. Its goal is to help sport live up to its full potential as a public asset for Canada and Canadian society, making a significant contribution to the development of youth, the wellbeing of individuals, and quality of life in our communities. You can join True Sport at www.truesport.ca.

For further information, please contact:

Megan Cumming
Manager, Corporate Communications
+1 613-521-3340 x3233
mcumming@cces.ca

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