KINeSYS Joins the True Sport Movement

(Ottawa, Ontario – June 4, 2013) – The True Sport Movement is pleased to welcome KINeSYS as its newest True Sport Member. KINeSYS will help spread the message that good sport can make a great difference.  

“The True Sport Movement continues to grow everyday and we’re very happy that KINeSYS has made the declaration,” said Karri Dawson, Director of True Sport Operations. “It is rare and refreshing to see a product manufacturer that conducts its business in a manner that reflects the True Sport Principles. We believe in their products and they believe in True Sport.”

As a display of its commitment to good sport, KINeSYS, a zero carbon footprint Canadian company, has established a True Sport Member Fundraising Program and has included the True Sport logo on KINeSYS products sold in Costco wholesale stores across Canada. 

“KINeSYS is a proud member of True Sport,” said Jeff Kletter, CEO of KINeSYS. “We understand that when communities play ethically, they live ethically too – a sentiment that guides the way we do business. From our commitment to ‘Giving Back’ through environmental awareness, to our  ‘Go For It’ belief that passion can overcome all obstacles, and finally our dedication to a product that works to help athletes ‘Stay Healthy’, the True Sport Principles are truly at the heart of our organization.”

About KINeSYS

KINeSYS was the first pharmaceutical company in 1994 to create a line of body care products engineered specifically for athletes and active individuals. The sun care products have been tested by elite athletes since inception and are now available in the United States, Canada, Australia and Asia. The products are Cruelty-Free & Vegan, and use recyclable packaging materials and non-aerosol sprayers in the interest of protecting the environment. For more information, visit www.kinesys.ca.

About True Sport

True Sport is a series of tools, programs and initiatives designed to give people the inspiration and means to leverage the many benefits of sport to instill character in our kids, strengthen our communities and increase our opportunities for excellence. It exists not only to create the right conditions for people to promote good sport in their community, but also to identify and connect with others looking to do the same. Visit www.truesport.ca.

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For further information, please contact:

Megan Cumming
Manager, Corporate Communications
+1 613-521-3340 x3233
mcumming@cces.ca

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