Hockey Night in Canada’s Play On! Set to Make the World’s Largest Street Hockey Tournament a Values-Based Event

(Ottawa, ON – April 13, 2014) – True Sport Principles will be front and centre during Hockey Night in Canada’s Play On! – the World’s Largest Street Hockey Tournament –  being held across Canada from May to August 2014.  As a True Sport member, Play On! is committed to a sporting event that promotes the benefits of good sport. 

Organizers have purposely placed the seven True Sport Principles at the heart of PlayOn! showing their commitment to “Giving Back” by supporting local children’s charities, “Staying Healthy” and “Including Everyone” by promoting physical, social and emotional health through a recreational sport open to all ages and skill levels, and by encouraging participants to “Go For It” while “Respecting Others,”  “Playing Fair” and, of course, “Keeping it Fun.”

“We truly believe in the seven True Sport Principles and will do our part to communicate the importance of these principles to the more than 40,000 players and more than 400,000 Canadians who will attend Play On! events this year,” said Scott Hill, National Program Director of Play On!.

“We are very pleased that for the second consecutive year Play On! is embracing True Sport and the important message that good sport can make a great difference,” said Karri Dawson, Director of True Sport Operations.

The national event exemplifies each True Sport Principle, but places emphasis on “Giving Back.” This year, Hill selected Right to Play as the festival’s charity of choice. Right to Play’s mission is to use sport and play to educate and empower children and youth to overcome the effects of poverty, conflict, and disease in disadvantaged communities. 

“We know that good sport can instill character in our kids, increase opportunities for excellence and strengthen our communities,” said Dawson. “Play On! is a great event that can help remind Canadians across the country of this potential.”

Play On! features recreational and competitive four-on-four street hockey tournament divisions for boys, girls, men, and women of all ages and skill levels. 

Each tournament includes a corporate division. Teams consist of four to seven players. Medals and other great prizes will be awarded to the winning teams in each division.  Events will take place in 21 cities across Canada over a nine-week period in May and June before celebrating the National Championships in August 2014. Last year, 5,360 teams from across the country took part.

For more information on Hockey Night in Canada’s Play On! and a full list of dates and locations of the tournament, please visit www.playon.ca.

About True Sport
True Sport is designed to give people, communities and organizations the means by which to leverage the many benefits of sport from a platform of shared values and principles. True Sport is dedicated to the notion that good sport can make a great difference. True Sport exists not only to create the right conditions for people to promote good sport in their community, but also to identify and connect with others looking to do the same. Visit www.truesport.ca.

About Hockey Night in Canada’s Play On!
Hockey Night in Canada’s Play On! is a national, truly Canadian, wholesome street hockey tournament delivered in a festival atmosphere in 20+ cities and towns between May and September and is open to males and females from seven years of age (and younger) to 35+.

Follow us on Twitter:
@truesportpur                
@playondirector

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For further information, please contact:

Megan Cumming
Manager, Corporate Communications
+1 613-521-3340 x3233
mcumming@cces.ca